Program Highlights
- 1,000 total program hours
- 840 hours of instructor-led classroom training
- 160 hours of professional work experience
- Practical training in digital marketing and advertising
- Social-media marketing strategy
- Strategic web-design fundamentals
- Sales and customer-acquisition training
- Business communications and presentation skills
- Introduction to marketing management
- Business law and business ethics
- Microeconomics and macroeconomics
- Accounting and business-mathematics fundamentals
- Microsoft Office and computer-application training
- Marketing capstone project
- Career and employment preparation
- Preparation for marketing, advertising, communications, sales, and public-relations opportunities
Admission Requirements
Admission Requirements Heading
Admission Requirements
Admission Requirements Content
Before being accepted into the program, applicants must meet the applicable academic or age requirement and provide acceptable evidence of English-language proficiency.
Basic Eligibility
Applicants must meet at least one of the following requirements:
- Provide proof of Grade 12 graduation or an equivalent credential; or
- Be 19 years of age or older.
English-Language Proficiency
Applicants must provide evidence of English-language proficiency through at least one of the following options.
Secondary Education in English
Applicants may provide evidence that they successfully completed three years of full-time secondary education between Grades 8 and 12 in English in a country where English is one of the principal languages.
This may include successful completion of an Adult Graduation Program. Applicants using this option must provide transcripts showing completion of Grade 12 English with a minimum grade of C.
Post-Secondary Education in English
Applicants may provide evidence that they completed two years of full-time post-secondary education at an accredited institution where English was the language of instruction in a country where English is one of the principal languages.
Approved English-Language Test
Applicants may provide verified results from an accepted English-language proficiency test. Test results must be dated no more than two years before the program start date.
Accepted minimum scores include:
- IELTS Academic: Overall score of 5.5 or higher
- CAEL: Overall score of 40 or higher
- Duolingo English Test: Overall score of 95 or higher
- TOEFL iBT: Overall score of 46 or higher
- CELPIP: Listening 6, Speaking 6, Reading 5, and Writing 5
- PTE Academic: Overall score of 43 or higher
- iTEP: Overall score of 3.5 or higher
Assessment Methods
Students may be assessed through written tests, computer-based activities, assignments, lesson-based assessments, projects, and practical coursework.
Continuous assessment allows instructors to evaluate student progress and provide support throughout the program.
Attendance Requirement
Students must maintain a minimum attendance level of 85%.
Work-Experience Eligibility
Students must maintain a minimum C grade average and meet the minimum attendance requirement before beginning the work-experience component.
Graduation Requirement
Students must achieve a minimum C grade average and successfully complete all required program components.
